COPY: Skip the tattoo parlor. The BMW R1100GS says it all and more. When you take in the lines of this dual-purpose machine you’ll understand the true meaning of body art. We’re talking 1100cc’s of pure artistry, right down to the tail pipe. There’s a whole world out there. So come in for a test ride. And see why beauty is more than skin deep.

COPY: Just when you thought it might be time to settle down and turn into your father, life comes knocking in the breathtaking form of the BMW K755. The motorcycle built on the simple theory that the only truly satisfying way to approach a crossroads is while straddling 500 pounds of aerodynamically molded steel…

COPY: Visions of twisting, sun-drenched roads overcome you. The chrome. The torque. You’d do anything for just one more ride. But don’t worry. You’re not alone. These are the classic symptoms of BMW obsession. A condition for which we offer what is possibly the most extensive support network in the two-wheeled world…

COPY: Leave the dog-eat-dog world behind and sink your teeth into the all-new BMW R1100GS. The dual-purpose machine that redefines the concept of man’s, or woman’s, best friend. With its bulldog styling, 1100cc Boxer Twin engine and agile handling both on-road and off, you can be sure there’s only one master: youself. Which is, after all, the greatest reward.

COPY: One minute they were talking leveraged buyouts, the next they were gone. Was it the distinctive styling? The state-of-the-art engineering? Or just that with each of these four awe-inspiring BMW motorcycles going for under $10,000, they had found the most fulfilling investment of all? As long as there’s open road, we may just never know.